The importance of attracting highly targeted traffic to your website cannot be overemphasized. Getting a high search engine ranking can be very difficult. Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. Here are the top seven ways to go about:

1. Reach more people You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box.

2. Free Advertising Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site’s link in the resource box.

3. Gain High Search Engine Ranking Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking.

4. Increases Link Popularity You can submit an article to other sites. Just do not forget to include a link to your site in your resource box. When these websites pick up and publishes your article, you automatically get a link partner.

5. Optimizes your site for improved search engine ranking By making your site keyword rich, you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site.

6. Establishes a Good Impression and Reputation By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.

7. Enhances your credibility through references and testimonies Your articles are going to receive feedbacks and testimonies when you publish them in e-zines and free article sites. Record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts. Your credibility will be greatly enhanced by these feedbacks, as it will create a good impression on your prospects as well as your existing customers.

Blogging is not a new concept, it was started in late 90s.  It used to be a simple way to leave comment on an existing webpage. Online advertising has now tapped into the blog’s potential.  Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple.  Not much skills are necessary. If you have a PC and an Internet connection, then you can blog and advertise.

2. Blogging is authentic.  In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims.  However, in blogs, real people share their real-life experiences, unscathed by paid advertising.  Reading blogs about first-hand product use is like talking to people about their first-hand experience.

3. Blogging is free.  Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free.   Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up.

4. Blogging builds credibility.  As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs.  As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs.

5. Blogging builds your market.  Following are ways to build your market through blogging :

-By using subscription.  An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite.

-By understanding your readers.  Conduct a simple survey for your readers to understand their profile and advertising preferences.  Ask consumers to give you feedback on a post, an ad link, or a trial that you shared.

-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.  Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject.

-By using RSS. RSS is the fastest growing technology on the Internet today.  As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base.  Having a variety of feeds can add interest to your blog site. Give your business a boost by effectively using blogging as an Internet marketing tool.

How much do advertising usually pay per click while advertising online? I know that depends on the industry and on the product that one is advertising but if one were to advertise an online business, how much is she/he expected to pay per click if chooses the pay-per-click option?

Im starting a pay per click program for a product. When running ppc campaings what is a good number amount of keywords to use?