http://aaron-ong.com/how-does-google-ad-placement-work/ Aaron Tue, 13 Jul 2010 10:55:27 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://aaron-ong.com/how-does-google-ad-placement-work/comment-page-1/#comment-8955 primaryp Sun, 29 Nov 2009 10:12:44 +0000 http://aaron-ong.com/how-does-google-ad-placement-work/#comment-8955 Curious: why are advertising for "Pay Per Click" if you don't understand it? Are you intending to offer this as a service? The questions you're asking are basic elements of PPC advertising! The reasons you're not seeing your ad: 1. You may be bidding $5 per click but someone could be bidding $10 2. You may be the highest bidder but someone with a greater Quality Score and a lower bid will get a higher position 3. Your daily budget doesn't cover your ad display for every search. For example, Google has 10,000 searches per day for your search term. You are bidding $5 per click. Lets say your budget is $10 and your CTR is 10%. Then Google can't show your ad more than every 100th search - because if it was clicked on, your budget would be maxxed out! So you could opt to have your ads shown faster instead of evenly - then you should see it more often. Please don't offer a PPC service - you don't know what you're doing. Curious: why are advertising for “Pay Per Click” if you don’t understand it? Are you intending to offer this as a service? The questions you’re asking are basic elements of PPC advertising!
The reasons you’re not seeing your ad:
1. You may be bidding $5 per click but someone could be bidding $10
2. You may be the highest bidder but someone with a greater Quality Score and a lower bid will get a higher position
3. Your daily budget doesn’t cover your ad display for every search. For example, Google has 10,000 searches per day for your search term. You are bidding $5 per click. Lets say your budget is $10 and your CTR is 10%. Then Google can’t show your ad more than every 100th search – because if it was clicked on, your budget would be maxxed out!
So you could opt to have your ads shown faster instead of evenly – then you should see it more often.
Please don’t offer a PPC service – you don’t know what you’re doing.

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