I Have Extensive Ppc Advertising Knowledge.how Can I Find People Looking For Help Setting Up Their Campaigns?
PPC May 31st, 2009I have experience with Yahoo! Search Marketing, Google Adwords, MSN AdCenter and many 2nd Tier Engines. I’d like to start consulting but don’t know where to begin. What do I charge for my services?
May 31st, 2009 at 4:13 am
There are many companies/web businesses offering PPC consultancy and support. Search engine optimization companies often include this service. I suggest you check out their websites and study their offerings.
Bruceclay.com http://www.bruceclay.com/web_ppctoolset…. charges $14 per keyword per month (even if your spend is thousands of dollars) with a $1750 per month minimum.
Portent Interactive http://www.portentinteractive.com/servic... charges a fixed monthly PPC management fee, on a sliding scale based on the amount you’re spending on click charges. So if you spend $500-1000/month, for example, you’d pay Portent $500/month.
Other firms charge a percentage based on total click charges. That means you pay for clicks whether they bring you business or not – and anyone can generate traffic.
As for getting customers, then I suppose one way would be to use what you say as your extensive knowledge in PPC in getting customers for your business.
May 31st, 2009 at 4:13 am
There’s what I do. It works great
To get customers :
- build a web site presenting your services (no rates on the site)
- use your knowledge to market yourself (invest in some PPC)
Build your rates as follow:
Spend 10% of your income in PPC
I know I’ll get 1 new customer every 50$ I spend in PPC.
So I charge 500$ for one report (8-10 hours of work).
In the package:
- adWords (or other) account setup (Google is paying 100$ for a new activation – it’s a 100$ Bonus !)
- keywords buying strategy for 2 months (1 out of 3 client comes back for more help after 2 months)
- ads creation
- Quick step-by-step course on the phone with the client
- Free (!) 30 minutes telephone support in the next 2 months.
NEVER CHARGE LESS THAN 50$ / HOUR – Your services are high-valuated these days, because PPC is THE thing in Web Marketing right now, and SMEs are in the bandwagon. They need help, because they’ll save a lot of money by hiring you.
I’m sometimes so buzy I can charge up to 200$/hour.