If I Can Be Ranked High Up With Good Seo, Why Would I Want To Use Google Adwords?
SEO February 27th, 2010there are a few reasons to use SEM (ads / banners )
this is not in order
- SEO takes time. SEM puts you on page 1 for the keywords till the SEO reaches high places
- SEO will not get you results for all the key words you imagine. SEO can focus on some key words and SEM will go after other key words
- not all traffic comes from search engines. your focus should be on “stealing eye balls”. here is an example:
if you are a dentist and this web site http://www.childrendentists.com/ gets a lot of quality traffic (by quality traffic i mean the same “eye balls” you want ) then you want to “steal” their eye balls by putting a banner here. this way all the web visitors will see your banner and might come to your web site.
- SEM allows you to shift potential clients. for example, if someone is looking for Coca Cola, Pepsi might put an SEM campaign to say “Pepsi is better”. even if the Pepsi web site does not say that, the banner can say that.
February 27th, 2010 at 10:40 pm
There are two types of SEO results. One is the free ranking, and the other is the paid ranking as the side ads.
To put the side ads to use effectively you need to make it more unique to the generic type. Something that is with more precision support for letting someone know ahead of the click this is exactly what is wanted. Until you could do this, you might be losing money your not needing to spend. The more precision with practice you get, the lower your bids for visits becomes.
You might try to find a catch all of what your different competitors are using to individually reach the top result one at a time, without the other similar popular competitors being present. This would make it become a good keyword to pay for its usage, if it does start ending up at the top along side with each of these different individual competitors taking turns to end up in the top 10 search results by themselves. Check for something possibly over looked (or an extra word each is making available).
February 27th, 2010 at 10:40 pm
There are a few reasons to do Adwords…
1. Speed- You are gauranteed a top spot versuses having to do all the work 1st
2. Testing- You can test the “keyword” out 1st before putting Time &/or $$ into it…
3. Surveys- You can put up a Landing Page with questions for your keywords and run a survey to get answers from your market.
After you have done these and see what “Keywords” are best then you can do Real SEO and rank natrually for them.
Hope this Helps,
Kindest Regards,
Kevin Dasilva