Is Google Adwords A Scam, Or What?
PPC December 31st, 2009I started a campaign on google adwords paying 1 cent per click, and had thousands of keywords. My click through rate was low, but because of all the keywords, I was getting thousands of impressions of my add in searches. I only spent 97 cents and got 14 clicks. Then after a couple hours all my keywords were deactivated, and they want me to raise my minimum bids to 5 or 10 dollars per click. Is this a scam or what? I had great traffic going for a while, can I get it going again?
December 31st, 2009 at 5:53 am
Rest assured AdWords is not a scam…as Google’s stock price can attest. My SEM agency has been managing client AdWord accounts since 2000, and it’s our job to make sure these types of situations do not happen. Your issue revolves around Google’s QualityScore, a multi-faceted algorithm that evaluates your campaign and determines your placement. These are the primary reasons your campaign is likley generating a low QualityScore:
-campaign configuration (did Google set up your account or did you to it yourself? Regardless, you should have a certified professional configure your account). You should have a balance between campaigns and ad groups, as well as boost conversion with DKI and other techniques.
-keyword selection (you are likely purchasing non-performing keywords that are hurting your click-through rate (CTR) and pulling down more relevant terms. Utilize broad, negative and exact phrase matching, etc.
-ad copy: your ad copy may not be properly optimized to generate clicks, nor tie in the “scent” to your keywords and landing page.
-landing page: this is where your biggest breakdown is probably happening. Google’s QS is very particular about what good landing pages look like, so make sure you’re following best practices
-budget: you can easily over and underspend…so optimizing your spend based on time of day, day of week/month/year is critical.
There are simply tons of resources out there, these are just a few to geyt you started. Good luck.
December 31st, 2009 at 5:53 am
No google adwords is actually very helpfull and can get you a lot of traffic.
December 31st, 2009 at 5:53 am
Trust me, Google is where it is all at. It’s not a scam, and it will help you.
Most likely, you need:
-time
-better keywords
December 31st, 2009 at 5:53 am
Not a scam. Last month I got 429k impressions.