My Pay Per Click Adword Advertising On Google All Comes From Its “content Network.” Is This As Good?
PPC June 22nd, 2009I get very few impressions of the ad on Google itself appearing by relevant keywords which is ideally what I want. Most appear on its “network” – is its network as relevant and would my ads still appear to just the UK as I want it?

June 22nd, 2009 at 10:34 pm
If you targeted your ad to a specific language and geographic location, it should appear only on those sites.
I don’t see why clicks from the google network would be of less value (compared to the google site). You just pay for actual clicks anyway. However, you may “optimize” your keywords to attract more attention on google search itself.