http://aaron-ong.com/what-are-some-good-methodstechniques-for-increasing-roi-with-ppc-advertising/ Aaron Tue, 13 Jul 2010 10:55:27 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://aaron-ong.com/what-are-some-good-methodstechniques-for-increasing-roi-with-ppc-advertising/comment-page-1/#comment-1899 imisidro Sun, 05 Jul 2009 16:11:26 +0000 http://aaron-ong.com/what-are-some-good-methodstechniques-for-increasing-roi-with-ppc-advertising/#comment-1899 1) Run multiple creatives per keyword 2) Run the "Amazon" book ad so that when people search on a term, that term appears in your ad copy 3) Group keywords and point to specific landing pages. Some companies run a unique landing page for each keyword 4) Optimize bid amounts often and if you can afford it, use a bid manager to "jam" competitors; this works well on Yahoo search 5) Track as many post-click actions as possible so you measure as much action as possible 6) Don't forget to track "latent" post click actions 1) Run multiple creatives per keyword
2) Run the “Amazon” book ad so that when people search on a term, that term appears in your ad copy
3) Group keywords and point to specific landing pages. Some companies run a unique landing page for each keyword
4) Optimize bid amounts often and if you can afford it, use a bid manager to “jam” competitors; this works well on Yahoo search
5) Track as many post-click actions as possible so you measure as much action as possible
6) Don’t forget to track “latent” post click actions

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