http://aaron-ong.com/what-is-the-best-keyword-for-silver-ring/ Aaron Tue, 13 Jul 2010 10:55:27 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://aaron-ong.com/what-is-the-best-keyword-for-silver-ring/comment-page-1/#comment-13693 ][[[V i B e $]]][ Tue, 09 Feb 2010 17:51:10 +0000 http://aaron-ong.com/what-is-the-best-keyword-for-silver-ring/#comment-13693 Three steps to building an effective keyword list 1. When creating your list, think like a customer. What terms would your customers use to describe your products or services? Once you've generated some appropriate keywords, expand your list to include as many relevant variations as possible. Add alternate spellings (e.g. light, lite), plurals, and synonyms. To help you brainstorm, use our Keyword Tool. 2. Refine (or 'scrub') keywords that may be too broad or irrelevant. Using words that are too broad can generate many ad impressions but few clicks. To avoid this, get rid of generic terms that could relate to a wide spectrum of products or services. Add descriptive language to make your keywords more specific. For instance, using the generic keyword bags to describe luggage goods could generate impressions for irrelevant search queries such as tea bags and vacuum bags. Making your keywords relevant to your goods or services helps you receive more qualified clicks. 3. Target your keywords by using keyword matching options. You can choose four different keyword matching options to target your ads to users: broad, phrase, exact, or negative match. With some options, you'll receive more ad impressions; with others, you'll get fewer impressions but potentially more clicks. By applying more focused matching options to your keywords, you can reach the most appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI. Best! ]vibes[ Three steps to building an effective keyword list
1. When creating your list, think like a customer. What terms would your customers use to describe your products or services? Once you’ve generated some appropriate keywords, expand your list to include as many relevant variations as possible. Add alternate spellings (e.g. light, lite), plurals, and synonyms. To help you brainstorm, use our Keyword Tool.
2. Refine (or ‘scrub’) keywords that may be too broad or irrelevant. Using words that are too broad can generate many ad impressions but few clicks. To avoid this, get rid of generic terms that could relate to a wide spectrum of products or services. Add descriptive language to make your keywords more specific. For instance, using the generic keyword bags to describe luggage goods could generate impressions for irrelevant search queries such as tea bags and vacuum bags. Making your keywords relevant to your goods or services helps you receive more qualified clicks.
3. Target your keywords by using keyword matching options. You can choose four different keyword matching options to target your ads to users: broad, phrase, exact, or negative match. With some options, you’ll receive more ad impressions; with others, you’ll get fewer impressions but potentially more clicks. By applying more focused matching options to your keywords, you can reach the most appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI.
Best!
]vibes[

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