What Is The Point Of Pay-per-click Because If 10k People Look At Your Site Thats £10k That Can Get You In Debt
PPC July 5th, 2009Yes, if you look at it that way it will cost a lot of money but if you have a site with quality content and an excellent product/service that you’re selling than the targeted traffic will result in sales.
These customers you potentially have for life if you provide them with good service. Your sales should surpass the expenditure on Google Adwords and it will be a profitable venture.
Google is currently doing a beta version in the US which advertisers pay per action. Basically this means advertisers have the ability to target pages on their website, if the person browsing the site lands on this targeted page then only does the advertiser pay Google. A good example of this is if you set your ‘contact us’ page as the targeted page. A high percentage of people landing on this page will obviously give their contact details to you which could result in sales.
This idea is sure to be a success with advertisers and pay per click fraud will become non-existant.
July 5th, 2009 at 4:19 am
Because the idea is that if 10K people click to your site, although you have to pay money for that advertising, you hope to get the sales revenue from them, which will be higher than the advertising costs.
In regular advertising, you pay a set rate and hope people notice your ad. In pay-per-click, you know they see your ad and they are clicking on it to see more. Those will lead to sales and revenue.
July 5th, 2009 at 4:19 am
They pay you , you doughnut !!
July 5th, 2009 at 4:19 am
…… yes but if only 1k of those people go on to buy a product from your website that costs £20 then you make £20k and you’re £10k up on the deal.