What Is Your Average Adwords Clickthrough Rate?
PPC December 25th, 2009I have been trying to find statistics on clickthrough rates in Google AdWords and have not been very successful at it. Can anyone suggest a good resource to find some statistical information to measure my results against? Also would you like to share your own statistics, if you have used AdWords.
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December 25th, 2009 at 5:51 am
My site is 3CTR.
December 25th, 2009 at 5:51 am
It all depends on your ad and how much you’re willing to spend. Google doesn’t release CT% so I understand why you’re not finding solid numbers.
Early this year I ran a test for my spirulina supplement site http://www.xSpirulina.com. I found that it didn’t matter if I was in poisition #1 or position #6, my CT% was right around 6.3%. I had some ads that weren’t worded as well as the others (I didn’t know it at the time though) and my CT% was as low as 2.5%. However, the #6 position cost me 50% of the #1 position.
Further, I found that when I mentioned the price of my product in the ad my conversion percentage (the one you REALLY want to be high) jumped by 40% from 5% to 7+%.
Good luck!
December 25th, 2009 at 5:51 am
Here’s a helpful article to answer your question about adwords…
December 25th, 2009 at 5:51 am
Did you add the Google analyctics code to your site? Google is very accurate.
December 25th, 2009 at 5:51 am
I’ve gotten some words as high as 20% i think but its got to be very low comp or a very good ad. if optimized right almost anyword can get 3-5% is my guess. if words don’t get impressions I delete and find new ones.